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State of Digital Trust 2024
In this report, we surveyed over 1,000 customers to better understand customers preferred communication channels, their current views on digital trust with brands, and experience with scams.
Articles and videos
Customer insights: preferred channels in brand communications
Leveraging insights from the State of Digital Trust Report 2024, we break down customer channel preferences when speaking with brands.
Omnichannel vs impact channel: a marketer's guide
Not all marketing channels are created equal, so let’s break down the pros and cons of omnichannel vs impact channel marketing.
6 companies crushing in-app experiences for their customers
Be inspired by examples of companies who are creating creative and engaging in-app customer experiences.
In-app messaging: what it is and why you should already be using it
Understand the basics of in-app messaging, explore best practice and see the many ways to incorporate it into your strategy today.
3 Proven Strategies for Data Privacy and Security
The ever-evolving digital trust landscape presents unprecedented challenges for both consumers and the organisations serving them.
The Future of Apps Series with Rod Drury, founder of Xero
In today’s fast-paced landscape, organisations need to move quickly and leverage what they know about their customers and potential for automation.
How to help your customers avoid scammers
The ACCC’s latest Targeting Scams Report has revealed that Australians lost a record $2 billion to scams in 2021. Investment scams made up a whopping 70%!
Avoid making any of these top email fails
Email is a high-stakes channel. Get it right, and it’s a powerful way to re-engage customers. Get it wrong, and customers will unsubscribe.
The Future of Apps Series with Rod Drury, founder of Xero
In today’s fast-paced landscape, organisations need to move quickly and leverage what they know about their customers and potential for automation.
3 ways to improve your customer experience today
COVID-19 placed incredible strain on organisations to adapt and respond, with many going ‘all in’ on these all-consuming challenges.
EXCLUSIVE WHITEPAPER
Customer Experience: MarTech and Data 2023
Build trust by leveraging MarTech and data. Explore how to match leadership priorities to emerging customer expectations.
Case Studies
Movember's In-App Revolution with Atomic.io
Recognising that top fundraisers preferred the mobile app, Movember use it to sustain engagement throughout the entire Movember month.
Kiwi Wealth's 25% increase in customer response in-app
When creating a personalised service for customers, this former CEO of KiwiWealth understood the challenges wealth management companies face.
Figured improves customer experiences with Atomic.io
Atomic.io helps Figured increase in-app notification action rates, increase customer confidence, and minimise demand on their customer support team.
Kiwibank elevates customer security and engagement
How Kiwibank are working with Atomic.io to bridge the gap between promise and experience amid rising scams.
Reports
2024 State of Digital Trust
Understand customers preferred communication channels, their current views on digital trust with brands, and experience with scams.
Customer Experience: MarTech and Data
Build trust by leveraging MarTech and data. Explore how to match leadership priorities to emerging customer expectations.
The Customer Engagement Spotlight
Understand your customer needs. Based on cross industry insights gained from Australia’s top customer engagement leaders and executives.